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01 / Responsive Web
Product detail pages, across every screen.
Adapting a content-rich shopping experience for desktop, tablet and mobile web, while keeping pricing, promotions, product options and reviews easy to find.
Design decisions
The challenge
Carry a dense product page across three screen sizes without losing the information shoppers need to make a decision.
Design approach
Explore three directions: an app-inspired layout, a quick-view-inspired layout, and an update of the existing PC interface using design-system components.
Key decisions
Restructure the same content for smaller screens; keep reviews and ratings aligned across devices; define consistent typography, spacing and product-option interactions.






